Beyond the Test World
June 28, 2008
Posted by Martin Williamson at in Associates
Future bright beyond the Test world

Next week's ICC annual get-together promises to have more than its fair share of politicking, posturing and controversy. But, unless there is a major about-turn, it should also be a watershed for the Associates and Affiliates.

In 2009, income from the ICC's six-year media deal with ESPN-Star, worth over US$1 billion, kicks in, and while the game's big boys will still keep the lion's share, the rest will see substantial increases in their incomes.

Although the ICC draws considerable flak on many fronts, it is quietly committed to promoting the game in as many countries as possible, and it does that by means of a myriad of competitions and initiatives. Most do not warrant much media attention, but they are there and they work.

Until now, the gripe of the smaller countries, and especially those bubbling just underneath the top flight, has been about the inequality of the way in which the game is financed. That was never more apparent than when it came to earnings from last year's World Cup.

Ireland got a flat fee of US$125,000 a year for four years for taking part, and on top of that they received another $50,000 for reaching the Super Eights. However, because of the extra costs involved in their progression, not least because their players are not professional cricketers and their absences from their full-time jobs had to be underwritten, Ireland's success actually left the board out of pocket.

Zimbabwe, on the other hand, turned up, tied with Ireland and never threatened to progress after being thumped by Pakistan and West Indies. For those three matches, Zimbabwe Cricket received US$11 million, their share of the pot as a Full Member.

The top six Associates receive no more than US$500,000 a year - some substantially less - to fund their entire operations. Out of that they have to pay all their cricketing and administration costs. Only those with a low cost of living, such as Kenya, can hope to maintain a professional squad on that kind of money.

The gulf between the haves and have-nots is further widened by the limited sums Associates can earn from sponsorship and media contracts. Zimbabwe can exploit home series against, say, India to carve out lucrative TV deals worth millions, and on the back of that, attract shirt- and other corporate sponsorship. As highlighted by Scotland's failure to secure any TV deal for their forthcoming ODI against England, the Associates struggle to get such income streams.

The new deals will provide a substantial increase for Associates, especially for the countries who are pressing for space at the top table. Until now the share has been roughly equal, rewarding Netherlands and Kenya on par with Thailand and Fiji. The new system will see more demarcation between the top Associates and the rest.

The leading ten could earn as much as US$1.5 million a year from 2009. There will then be an onus on them to professionalise their administrations, but several of them are already well down that route. They will also be more accountable - the ICC does not want a repeat of the mess that came following a spike in Kenya's funding earlier in the decade.

The second-string Associates will also get more - around US$160,000 as a base figure - but then again the demands on them are less. Even Affiliates will receive US$15,000, with the opportunity for more should they make a good enough case. There will also be more cash in the pot for participating and hosting competitions.

There have never been more opportunities for development outside the Full Member countries, but there remain some nagging worries.

The main one is how to bridge the gap between semi and full-blown professionalism. Almost all the Associates rely on dedicated amateurs, both on and off the field. As the number of ICC competitions has increased - and they have to be welcomed - the pressure has begun to tell. Scotland and Ireland particularly have already found players cannot meet all their commitments, and even the increased income will not allow them to employ a full-time squad.

"So much of putting players on full-time retainers depends on how many fixtures we can command," Warren Deutrom, Cricket Ireland's chief executive, said. "At the moment, all we can promise the squad in 2009 is a World Cup qualifying campaign, eight FP Trophy matches, an England game, and probably some Intercontinental Cup matches. Of course, we hope to have more, but can't be sure at the moment.

"Our top players are already plying their trade in county cricket, while others have full-time jobs which they may not wish to give up. The actual number of players that the coach will want to put on a full-time contract, or else the number that even want to have one, may not be that many."

The other quandary is how to get them fixtures. Kenya, widely regarded as the leading Associate, have found it almost impossible to get Full Member countries to visit or host them. As a result they invariably play other Associates. Good for the win-loss ratio, not so clever in providing the kind of experience that no amount of money can buy.

These issues will need to be addressed, but for now the future has never looked so promising beyond the Test world.

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August 6, 2007
Posted by Andrew McGlashan at in General
Denmark hosts Under-13s

This year's ICC European Under-13 Championship, starting on Tuesday, is taking place on the small island of Mors on the northern part of Jutland, Denmark in the picturesque town of Nykobing.

Nykobing has a long tradition in Danish cricket where the sport has been a large part of the town's sporting picture for many years. However, Denmark, and also the Netherlands, will on paper always struggle in comparison to Ireland and Scotland simply because they don’t play that much cricket in this age group. Tradition says it will be a struggle between Ireland and Scotland for the title although Netherlands surprised last year with a win over Scotland which left all three countries with the same points.

The Under-13 Championship has been won by Ireland since 2000 so that brings a weight of expectation, but captain Ben Wylie is the sole survivor from last year in Copenhagen. However, Scotland seem to be taking the tournament very seriously with the team playing warm-up matches against Cleveland and Durham.

Last year Netherlands’ youth development was under the control of Roland Lefebvre and his work has begun to show results as Netherlands managed a win over Scotland as well as last-place Denmark.

Denmark will be fielding a side with three faces seen last year in Copenhagen. This year the team will be coached by Mickey Lund who works as the Danish Development Officer.

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May 17, 2007
Posted by Will Luke at in General
Inaugural European Twenty20 tournament cancelled

The inaugural ICC European Twenty20 Challenge competition has been cancelled because three of the countries due to take part have announced they are playing ODIs in Belfast at the same time.

Europe's four ICC Associate Member High-Performance countries - Scotland, Ireland, Netherlands and Denmark - were set to compete in the championship, which was a new addition to the European tournament program for 2007. But Scotland, Ireland and Netherlands have taken on other commitments and that made the tournament impractical.

Richard Holdsworth, the ICC's regional development manager for Europe, said: "The recent announcement of an ODI series between India and South Africa in Belfast is fantastic news for the further promotion of the game in Ireland. It will provide additional world class cricket for the many followers in Ireland, but most importantly both of these ICC Full Members have agreed to play against Ireland.

"With additional ODIs soon to be announced for Scotland, Ireland and Netherlands against some Full Members, this exposure and experience is more important at this stage than Twenty20 cricket."

There was no chance of rearranging the event and so the ICC Europe was left with no choice but to cancel it. A spokesman said that it would "review the tournament schedule with a possibility of the competition being held in 2008 or 2009".

Holdsworth added: "We are deeply sorry to any supporters who may have already made arrangements to attend the Twenty20 event in Belfast, but hope they are able to reschedule plans and perhaps support their countries in key ODIs later in the summer."

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April 2, 2007
Posted by Will Luke at in General
Pace foundation to assist WCL bowlers

Seven bowlers each from Afghanistan, Hong Kong, Malaysia, Nepal and the UAE will be sent to the MRF Pace Foundation, run by Dennis Lillee, ahead of the 2007 and 2008 World Cricket League.

"It is the ACC's intention that these teams do well in the World Cricket League and the MRF camp in Chennai is to prepare the five qualifiers for World Cup qualification. An invitation was extended to the Malaysian Under-19 squad to train at MRF as they have pre-qualified for the 2008 U-19 World Cup next February and can benefit from the opportunity to train from this year," says ACC Development Manager Sultan Rana.

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January 30, 2007
Posted by Martin Williamson at in Associates
A long way from home

It won't get many column inches in the mainstream cricket press, but the World Cricket League, which started in Nairobi yesterday and continues into next week, features the best of the rest, the six sides just under the ten Test-playing countries. For the two finalists, the rewards are bountiful - a place among the big boys in the inaugural Twenty20 World Championship in South Africa this September, along with $250,000. For countries used to surviving on annual handouts from the ICC of less than $200,000, that's big money.

With the exception of Bermuda, cricket is not a mainstream sport in any of the participants. And yet it survives, and in some instances thrives, despite the lack of attention and a relatively small number of enthusiasts.

The ICC, who do sterling work in supporting the game's second and third tiers, will rightly use the event to highlight that cricket is not just about the Indians and Australias of the world.

But there remains a nagging worry. The ICC boasts that the game is spreading across the world. But is that right? Is it taking root or is it surviving because more people from its hotbed - south-east Asia - are emigrating and keeping it alive for the duration of their careers?

In last year's Wisden Almanack, Matthew Engel raised this very issue. "Overwhelmingly, the game in non-traditional countries is played by expatriates, mostly South Asian. Journalists were kidded into believing that cricket was about to burst on China, on the basis of some warm comments by civil servants and a couple of coaching courses. I have seen not one shred of evidence to back this up. Are the kids playing with tapeballs on the streets of Shanghai? Are they heck!"

Take Canada. Of the squad in Nairobi at the moment, only three were born in the country, and two of those are over 35. Of the rest, five come from the Caribbean, four from India and each from Pakistan and Uganda. Whereas other Associates have a smattering of expats, Canada are utterly reliant on them.

Engel's comment attracted fierce criticism from those who either argued that England had more than their share of "imports" or that the game only spread in Asia, Africa, Australasia and the Caribbean through expats playing it in the first place.

The worry in some countries is that rather the game is not being continued by the second and third generations but is only being maintained by a steady flow of new immigrants
With regards to England, yes there have been quite a few non English-born players who have been picked for the side, but the game still has a massive stronghold in the country. The selection has been more about improving a solid side. And as for the ex-pats argument? Well, yes, but that's the crucial point. In the regions flagged the game was brought in but it was then embraced by the indigenous population and taken on as their own. This is exemplified no better than in CLR James's seminal work, Beyond A Boundary.

The worry in some countries - and again I come back to Canada - is that rather the game is not being continued by the second and third generations but is only being maintained by a steady flow of new immigrants. Canada's cricket heritage is rich but there is little sign that it has been built on. This is best underlined by the selection of former West Indies international Anderson Cummins. Forty years old and without a major match to his name since 1995-96, he made his debut in Mombasa last week. What message does that send out about the strength in depth of cricket in Canada?

It's not just Canada. Look at the USA, whose 2004 Champions Trophy side was a collection of ageing expats whose performances verged on the disgraceful. And the UAE, which is almost entirely dependant on its ex-pat workforce to keep the game alive.

Cricket's expansion should not be about filling teams with expats and expecting the locals to get excited about it. The only way cricket can gain a foothold in emerging countries is by actually getting the indigenous population to embrace the game, and two excellent examples where this is happening are Nepal and Uganda.



Anderson Cummins of Barbados, West Inbies ... and now Canada © Eddie Norfolk
Does it matter? Yes, because as the ICC looks to develop the game in as many places as possible, that means the financial cake has to be cut in ever thinner slices. The ICC needs to concentrate on a smaller number of countries where the chances of the game taking off. It is invidious that Uganda gets the same basic allowance as Belgium.

Cricket is in trouble in its traditional homes in Africa - Zimbabwe are hell-bent on destruction and South Africa seems to be falling out of love with the game. So efforts should be made in Uganda . And in Asia, which everyone accepts is the game's stronghold, a side like Nepal should really be given the leg up. It's about targeting rather than a scattergun approach.

In fairness to the ICC, they have a tough time and a lot of countries scrambling for a share of the spoils. It's about weeding out the weak and really looking to grow the game in areas where it has the best chance of taking root. It's an almost impossible ask. Look at the repeated failure of American Football to crack Europe ... and if football itself still battles for acceptance outside expats and schools in the USA, then the size of the ICC's task becomes clear.

Of course expats have a key role to play in expansion. But if the game is basically played by them, is it the game spreading or is it more about diehards clinging to the traditions of their homelands? In the UK there are baseball and American football sides, but they are almost all expat Americans and so few would seriously claim the games have taken hold. However, basketball and ice hockey are widely played by locals, boosted by some imported players and expats, and, crucially, the national side can stand on its own two feet. That's the difference.

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September 12, 2006
Posted by Will at in General
World Cricket League to expand to five divisions

According to CricketEurope, the ICC will expand the World Cricket League to five divisions:

The leading five European nations have already won places in the first three divisions: World Cup qualifiers Ireland, The Netherlands and Scotland in Division 1 (which will take place in Kenya in January-February next year), Denmark in Division 2 (planned for Namibia in November 2007), and Italy in Division 3 (planned to take place in the USA in summer 2007).

But with an eight-team Division 5 tournament now planned for the first half of 2008, five places in which are assigned to the next ranked country in each region, Norway are guaranteed a slot, along with Afghanistan, Argentina, Botswana and the Cook Islands.

The three remaining places will be allocated by the ICC Development Committee when it meets in December, and those allocations will be based on the rankings of the next group of countries. This means that Jersey, runners-up to Norway in this year’s European Second Division tournament, and possibly even Germany, who finished third, will be competing with The Bahamas, Panama, Nepal, Singapore, Mozambique, Zambia and Japan for those last three positions.

Read the full story at cricketeurope.net

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