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February 18, 2009Posted on 02/18/2009 in Indian Premier League
Is IPL recession proof?
Arindam Mukherjee, writing in Outlook, feels the IPL this year will struggle to match the extravagance of its inaugural edition as advertisers cut down on spending in times of recession.
This year, advertisers are showing restraint, sponsors are more demanding, and investors are wary of taking too large an exposure. Says Santosh Desai, CEO, Future Brands: "Everyone thought that this year would be a blockbuster after last year's show...it's difficult to imagine that someone would take a big bet as people are much more cautious about spending."
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