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November 1, 2009Posted by George Binoy on 11/01/2009 in Indian Premier League
The IPL at a theatre near you
Move over Bollywood, the IPL might soon be coming to a multiplex near you. The Twenty20 league had invited tenders for its theatrical telecast rights for matches beginning next season until 2019. The reserve price for the bid has been set at US$ 2 million per year. Going to a theatre to watch a Twenty20 game is all very well but hearing the commentators yell “That’s a DLF maximum” and “Citi moment of success” in Dolby Digital sound could get trying very quickly.
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